Free Ebook Understanding Media: The Extensions of Man, by Marshall McLuhan
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Understanding Media: The Extensions of Man, by Marshall McLuhan
Free Ebook Understanding Media: The Extensions of Man, by Marshall McLuhan
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- Sales Rank: #733521 in Books
- Brand: SIGNET BOOKS
- Published on: 1964
- Number of items: 1
- Binding: Mass Market Paperback
- 318 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Understanding the World …
By Mike McClory
If you haven't read Understanding Media, don't be surprised if you find what's going on in the world confusing. McLuhan explained it all — or most of it — back in the 1950s. The best way to approach Understanding Media is to start with The Mechanical Bride, and then move on to The Gutenberg Galaxy before diving into Understanding Media. Otherwise, you may find much of what McLuhan has to offer baffling — kind of like walking into a play in the middle of the third act.
3 of 3 people found the following review helpful.
Big Brother is Dead.
By A Customer
McLuhan kills Big Brother on the last page of this book.
Unfortunately, McLuhan is not really a very good writer.
He rambles and makes so many obscure references that it's
difficult to figure out what he is trying to say. Part of
the reason McLuhan is so hard to understand is that the
best examples of his ideas hadn't been invented when he
wrote this book.
But the first and last chapters of "Understanding Media"
lay the groundwork for understanding the effects of the PC
revolution and the rise of the Internet. For example, he
explains that electric media is tactile in nature -- a
concept that is much easier to grasp now that we take a
GUI for granted.
And though WIRED magazine claims him as patron saint, it's
clear that the editors do not grasp McLuhan's realization
that the consequence of what he calls "automation" (or
"cybernation") is "retribalization", and
that our mechanical notion of privacy is obsolete.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Something everyone should read, especially as society becomes more dependent on technology and the media.
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