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Getting Beyond Better: How Social Entrepreneurship Works, by Roger L. Martin, Sally Osberg
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Who drives transformation in society? How do they do it?
In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders—call them disrupters, visionaries, or changemakers—develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place.
The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneurs actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context.
Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.
- Sales Rank: #51041 in Books
- Published on: 2015-10-06
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x 1.00" w x 5.50" l, 1.58 pounds
- Binding: Hardcover
- 272 pages
Review
2016 Axiom Business Book Silver Award in BUSINESS COMMENTARY
“…in a new book, Getting Beyond Better: How Social Entrepreneurship Works, Skoll Foundation chief executive Sally Osberg and Roger Martin, former dean of the Rotman School of Management, present a model of social enterprise that directly engages government in a number of critical ways. They offer a helpful definition of social entrepreneurs, as distinct from direct social service providers and social advocates.” — Anne-Marie Slaughter, Financial Times
“This valuable book helps set the framework for both for future social entrepreneurs and for potential funders and supporters who can help them make the world a fairer and better place.” — Developing Leaders
“The authors include many practical and theoretical questions to address. All organizations should grapple with these questions, but they may have special importance for social entrepreneurs.” — Choice magazine
“A well-researched and cogent look at the phenomenon of social entrepreneurship, with a useful roadmap for any philanthropically minded individuals or corporations.” — The Irish Times
“The two authors bring a wealth of experience and insight to this crucial topic…” — Philanthrocapitalism (philanthrocapitalism.net)
“An insightful, well-structured, and practical-minded analysis of social entrepreneurship that is likely to be of help to established and aspiring social entrepreneurs.” — Library Journal
Entrepreneurial Survivor’s Guide: 10 Books for your Nightstand — Small Business Trends (smallbiztrends.com)
“They admit that ‘true equilibrium change is a higher bar’—but they convincingly argue that it can be met.” — BizEd magazine
“… valuable insights and many fascinating stories for those seeking to understand social entrepreneurs or to join their ranks.” — The Globe and Mail
“… if you are sitting at your C-suite office wondering whether you want to spend the rest of your life making a genuine difference to the world outside of business, this book could be just what's needed to give you the motivation to do it.” — Management Today
“It should be one that is not just read as an explanation and valuation of social entrepreneurship but also as a system check for this field and where it belongs in the overall universe of proposed solutions to tackling the world’s most pressing challenges.” — Alliance Magazine
“It’s a phenomenon so new we don’t even know how many there are, let alone how they do what they do. Which is why Roger Martin and Sally Osberg recently published what may be the first book to document the practices of social entrepreneurs, Getting Beyond Better. You couldn’t ask for better guides.” — Financial Post
“…a riveting and instructive read.” — Jack Covert, 800 CEO READ
“… an accessible theory and workable framework for developing, building and scaling solutions that transform unjust systems and drive positive change.” — David Slocum, FORBES
Advance Praise for Getting Beyond Better:
Paul Polman, CEO, Unilever—
“The most persuasive account yet of the relationship between our biggest global challenges and the role of social entrepreneurship. Essential reading for anyone who still doubts the power of the social entrepreneur.”
Melinda Gates, cochair, Bill and Melinda Gates Foundation—
“Through the stories of status quo–shifting entrepreneurs, including two of my heroes, Paul Farmer and Molly Melching, this powerful book shows what more equitable societies could look like—and what we can all do to make that new normal a reality.”
Tim Brown, President and CEO, IDEO; author, Change by Design—
“Social entrepreneurship is a powerful vehicle for positive societal impact, but to exploit it successfully we must first understand what it is and where it has been done well. Getting Beyond Better brilliantly provides the clear definition and case studies that will inspire practitioners, students, funders, and teachers to add their contribution to this important global movement.”
Muhammad Yunus, founder, Grameen Bank; father of microcredit and social business; and winner of the 2006 Nobel Peace Prize—
“Poverty, worsening income-wealth-opportunity disparity, and climate change are threatening the world. To make the world socially, economically, and environmentally sustainable, we need to bring out the social entrepreneur in all of us. This enlightening yet deeply practical book will help us do that.”
Bill Drayton, founder and CEO, Ashoka: Innovators for the Public—
“Roger Martin and Sally Osberg’s Getting Beyond Better is the best—the best explanation of how social entrepreneurship regularly upsets crazy but deeply rooted social patterns. And the most clearly written book I’ve read in years.”
Laura Arrillaga-Andreessen, founder and Chair, Stanford Center on Philanthropy and Civil Society; author, Giving 2.0—
“Getting Beyond Better shines a spectacular light on social entrepreneurship—what it is and what it requires. Roger Martin and Sally Osberg brilliantly bring together invaluable years of theory, practice, and wisdom to create a must-read for anyone striving to disrupt the status quo for good.”
About the Author
Roger L. Martin has written many award-winning books, including Playing to Win (with A.G. Lafley), as well as numerous articles in Harvard Business Review and other leading journals and newspapers. He is former dean of the University of Toronto’s Rotman School of Management. He has been on the board of the Skoll Foundation since its formation in 1999.
Sally R. Osberg is President and CEO of the Skoll Foundation. Under Sally’s leadership, the Foundation has invested in more than one hundred ventures led by social entrepreneurs active on five continents; established the Skoll Centre for Social Entrepreneurship at the Saïd Business School of Oxford University; created the annual Skoll World Forum on Social Entrepreneurship; and brokered cutting-edge partnerships with organizations such as the Sundance Institute and the Social Progress Imperative.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Interesting, but...
By Autamme_dot_com
Change is usually led or inspired by a few, their actions creating a wave and latterly change as people either follow suit, adapt or switch course. Not every pioneer will effect change and one current term de jour is “social entrepreneur” and in this book the authors argue that such people are helping push change by observing systems and technologies that are ripe for transformation, sometimes going out on a limb, but nonetheless trying…
This is a bit of a specialist read, looking at the theory of social entrepreneurship, its activities in history and how it works in the present day. A framework has been designed by the authors to try and explain how successful social entrepreneurs actually go about producing meaningful, transformative change, split between four key stages of understanding the world, envisioning a better future, building a model for change and scaling up the solution.
Despite the book containing a lot of powerful information, it deserves to be more accessible and inviting; as it stands it might not get such a wide audience as it deserves.
Many people today may try and shoehorn powerful figures of the past into the role of social entrepreneur. The author highlights Mother Theresa or Martin Luther King Jr. as prime candidates that, despite doing great works, are not social entrepreneurs, noting: “Without question, each of these leaders had enormous impact on the world. But were they social entrepreneurs? Calling them by this name, as some might be inclined to do, is based on a desire to validate important work leading to real and significant social benefits. While such an impulse is understandable, it is also unhelpful. If the term social entrepreneurship is used to characterize every act of leadership generating public benefit, it will simultaneously become everything and nothing. Striving for social good, as Mother Theresa did, or advocating for social justice as Martin Luther King did do not mark one as a social entrepreneur, nor does creating a business that happens to help the world while driving profit, as Henry Ford did.”
Yet the authors bring up Andrew Carnegie, viewed by many as a “robber baron” for his union-busting activities, whilst supporting union rights at a time when he was the richest person in U.S. history and he then sought to give it away. Carnegie, they argue, is a social entrepreneur as he used his insight, riches and position to do things such as fund libraries in the U.S. and many other countries. Access to education and enlightenment was being democratised and brought closer to the average person who did not have a vast private family library or restricted university library at their disposal. Once Carnegie started to fund public libraries, others did too and now a century later the library is still a very important institution.
Once a social entrepreneur has been defined, moving forward with seeking to develop a way for “future Andrew Carnegies” to function is the goal of the authors. It need not necessarily be a massive gesture; many smaller gestures can work and lead the masses to great things.
In places it felt as if the book was losing its way, getting thrown around on the literary high seas and not moving forward, despite it being an engaging subject to consider. It may be a book worthy of persevering with, should you have a need, but it is probably not going to fall into the casual, general reader’s lap; in many ways that is a shame as it does give a lot of interesting insight if you can successfully extract it.
12 of 14 people found the following review helpful.
Important book and a good read
By Amazon Customer
Highly recommend! Martin and Osberg have written a book that shines new light on the concept of social entrepreneurship – and, more broadly, achieving widespread social change. The book is not a “how to” handbook for social entrepreneurs (although surely will be useful to them), but rather offers an interpretive guide that helps us make sense of one of the most important phenomena in the world today: social entrepreneurship.
Take the idea of “shifting an equilibrium”, which Martin and Osberg highlight as at the heart of the work of social entrepreneurs. That lens calls for an analysis of what forces keep the status quo as it is – not painting a portrait of an inert context, but understanding the set of reinforcing dynamics that keeps things as they are. Only by doing that analysis can we understand what levers might fundamentally change the equilibrium. Of course, this idea echoes writers that talk about system theory, is consonant with on-the-ground innovators like Bill Drayton whose work with entrepreneurs at Ashoka aims for broader changes in systems, and also is reflected in the work of funders like Omidyar Network (and the Skoll Foundation, which is led by Osberg and where Martin sits on the Board) that focuses on the interplay between the entrepreneurs and their enabling context. But this book illuminates the relationship between the entrepreneur and shifting the equilibrium in fresh and useful ways that help us make sense of these disparate threads.
While the book is propelled by the stories of remarkable organizations and people, the heart of the argument is not just about their personal, heroic qualities. Rather it is about how they managed to understand and move complex systems – typically not via an amazing new technology or the replication of a single solution, but via, for example, the hard work of shifting and strengthening the health care infrastructure in country (PIH) or moving the social norms and self-empowerment of a community (Tostan’s work in Senegal.) Where the authors discuss the characteristics of the entrepreneurs, it is by identifying a compelling set of tensions with which the leaders grapple – abhorrence and appreciation, expertise and apprenticeship, and experimentation and commitment.
The last few chapters of the book offer a guide to factors that may facilitate the odds of scaling up solutions, highlighting factors such as managing costs down aggressively, open source platforms for sharing, adding value to existing assets, reducing labor costs. These categories are intuitively compelling, and several are strangely absent from the existing writing on social entrepreneurship and scale. I hope the final few chapters will be a provocation to others to conduct research on these factors. For example, the authors’ focus on the role of cost brings under the microscope a factor that is a core dynamic driving firms, industries, and disruption in the for-profit sector – and in the social sector outside the US (where designing for scale and low unit cost is often THE starting point) – but which is only occasionally visible in dynamics that unfold in the US. Why is that? Similarly, under what conditions does an “open source platform” lead to the spread of ideas versus being one more failed “build it and they will come” strategy? These questions go beyond the scope of the book, but are prompted by it—a sign of a provocative argument that points to the next step of questions we need to explore as a field.
An important contribution and a good read!
3 of 3 people found the following review helpful.
The Skoll Foundation, including its CEO Sally Osberg and ...
By Pensive
The Skoll Foundation, including its CEO Sally Osberg and board member Roger Martin has been at the center of curating the top social entrepreneurs in the world. This book is insight, very readable and represents a 'must read' for anyone interested in a world that drives more freedom, health and prosperity for all seven billion of us. While there are many books you might pick up I found this one distilled both the challenges and the way forward from the people who have been at the forefront of global change.
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